H&G - Public Relations

 

Hoffmann & Grelewicz

 
creative consultants

Public Relations

We develop Public Relations strategies and organize press briefings and press conferences. We offer PR for product-launches, re-launches, introductions of new technologies and sponsoring. We develop new concepts but also work below-the-line if companies need that extra bit of creativity within an existing PR-campaign. May we invite you to enjoy some examples from politics to economy, sponsoring to sports events, industrial PR to philosophical congresses, leading hotels of the world and, finally, Paris High Fashion.

A remarkable political event: Angela Merkel Chancellor of Germany since 2005 and Ministerpresident Christian Wulff opened the summer-tour "Startplatz Deutschland" right after their CDU-press-conference at the EXPO-ground.Angela presents Startplatz Deutschland, MP Christian Wulff, CDU opposition leader Angela Merkel
The initiative for the German economy focussing on middle class companies had an immense positve coverage in the German TV and international media. Angela Merkel and Christian Wulff answered questions from their audience, thousands of people, absolutely live and spontaneously. Everybody was free to ask whatever they wanted to ask. How do we know? Angela did the opening presentation, interviewed Angela Merkel and Christian Wulff live on stage and invited the audiance to ask questions.

CEO and workers, Angela and chancellor Schröder

Gerhard Schröder (now Ex-Chancellor) was just about to explain the importance of middle class enterprises in Germany when we interrupted him politely during his SPD election campaign:
“Here is a middle class company and they do not get the support they need. Can you help?”
Angela was invited to the stage and explained the problems the company faced: Being in the field of construction they needed space for storage of their products. The space was there but the use forbidden. The owners and workers had already parked their mixers in front of the location and nowalso joint Angela on the stage.
Can you help, Mr. Schröder?”
Yes, he could. The local newspapers stopped their print-systems and changed their front-page. A 10-year-long struggle for objective commentary ended. During the coming weeks special coverage reported about the middle class company. And they finally got the extra-space they needed. Happy ending, yes, would you call this crises PR? May be.

 

Angela discussing literature and politics at NDR Talkshow

Whether the NDR-Talk-Show, Report ARD, Johannes B. Kerner ZDF, Club2 Vienna, RTL, Zeitspiegel Bayern III, Premiere Pay-TV or WDR ,Angela and Klaus have been invited to countless TV-live-discussions and interviews talking about actual topics.

 


Angela introducing new fashion and lifestyle trends to journalists 2007

 

 

 

Panasonic German Open Hamburg Rothenbaum, cooperation with Stern online and NDR

 

Panasonic German Open Hamburg Rothenbaum with it`s strategic partnership between Panasonic, Stern online and NDR was the first sport-event ever in Germany being commented on live in the Internet. Panasonic being the main sponsor for Deutscher Tennis Bund DTB presented state-of-the-art-communication technology to the journalists from all over the world and offered live coverage and interviews with VIP`s, actors and actresses, pop-singers, politicians and celebrities.

 


Klaus welcomed journalists during Hanseboot Hamburg talking about the Volvo-Ocean-Race. E-Plus had invited well-kown sailor Tim Kröger to the booth and offered daily interviews with him. He presented his book " Abgerechnet wird im Ziel " Delius Klasing Verlag. Angela invited visitors to the interviews and gave brief overviews about E-Plus. The launch of Tim Kröger`s book, PR, informations about E-Plus and it`s products were mixed to success.

 



The strategic PR concept for Rite-Hite USA resulted in immense positive TV and media coverage : The NDR TV filmed live while Angela presented the launch of Rite-Hite`s safety technology for the loading industry during Hanover Industrial trade show and USA`s market leader got a bigger share of the European market.




Drupa 2004 meant countless press-briefings, supporting PR, B2B and welcoming visitors, customers, analysts and investors from all over the world introducing state-of-the-art print-technologies.

 

A milestone on the way of establishing lasting successful world-wide PR-contacts was the international congress "Mind and Nature-World Conference for the Future of Human Civilization" with themes like "Our new understanding in nature and of our position in nature", "The Dialog between Eastern and Western Philosophy", "The transformation of symbols in Human Society and their relationship to Nature" and meditations and prayers from all different religions of the World. Ministerpresident Ernst Albrecht and Carl-Friedrich von Weizsäcker opened the congress as chairmen. The organization and PR work included contacts from Ted Turner CNN, Deutsche Welle TV, ARD, ZDF, USA Today, Herald Tribune, BBC, New York Times, Zürcher Zeitung, Capital, Manager Magazine, FAZ, Spiegel, Stern, Welt, Die Zeit, Aspekte, Sat 1, Presse Wien and countless more worldwide TV, Radio and Media contacts including the leading news agencies like DPA, AP and Reuters.

 
"The Hotel Guide" means information about more than 50.000 hotels in 290 countries selected for the professional use of the travel industry business. We presented THG`s e-business internet platform in 25 different countries to the Ministries of Tourism, directors and management of leading hotel chains, airlines and global tour operators 95 and 96 and continued our PR work at ITB Berlin.

 

2007/06/05 meant the years of fashion : We presented for fashion labels like Airfield, Ralph Lauren, Tommy Hilfiger, Hugo Boss, Gant, Betty Barclay and Escada who launched their new styles - customers, models and presenter Angela loved it.

 

 

While celebrated Karl Lagerfeld had still been the designer for the house of Chloe, Paris, we worked as PR consultants for the German speaking market for Chloe`s high-fashion seasons. As Angela had already been honoured to meet Helmut and June Newton, Jacque Henri Lartigue, David Bailey, Annie Leibowicz and Eiko Hosoe the PR work during the great fashion-shows in Paris was somewhat like a deja-vu of celebrating beauty, artistic photography, the secrets of make-up and high-fashion and some of the most beautiful models of the world like Claudia Schiffer, Helena Christensen, Linda Evangelista, Kristen McMenamy and Kate Moss. Photograph showing Claudia Schiffer "Die Welt" Photo: AP

The PR-strategy resulted in articles and TV documentations about the beautiful high-fashion designed by Karl Lagerfeld for Chloe but we also concentrated on launching Chloe`s new accessoires like jewellery, handbags, belts and extravagant colourful silk scarfs. Please enjoy some of the dreams "printed on paper" like articles in Die Welt, Daily Mail, International Herald Tribune, Vogue, Cosmopolitan, The European, Fashion Trends, Süddeutsche Zeitung and Burda Magazine.(Linda Evangelista was photographed by Karl Lagerfeld "Daily Mail")

Helmut Newton, June Newton and Angela ( from right to left/above) in front of the entrance of Moulin de Mougins (photograph: Olympus)



Helmut Newton, June Newton, David Bailey, Annie Leibowicz and Angela (from left to right) in front of the famous Hotel du Cap, Cap d`Antibes, South of France (photograph:Olympus)

 


 

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H&G
Theaterstrasse 37, 29352 Adelheidsdorf
Tel. 05085-1426, Fax: 05085-7901, E-Mail: HoffmannAE@aol.com